A hugely popular post-building tool for channel owners and marketers: design a message with templates, inline buttons and premium emoji, then send it to any chat or channel with one click. Free, over 3.5 million monthly users.
Best Telegram bots for Marketing & newsletters
Marketing bots cover three jobs: building and sending posts, buying or selling advertising in channels, and running automated newsletters to subscribers. Most are entry points to a larger platform, so the bot is only as good as the service behind it.
The best Telegram bot for marketing and newsletters is Post Bot (@postbot): a free post builder with templates, inline buttons and premium emoji that over 3.5 million people use every month to publish to channels and chats. Telega.in (@telega_in_bot) is the official bot of one of the largest Telegram ad exchanges for buying and selling placements, and SendPulse (@SendPulseBot) is the choice for automated broadcasts and multi-channel campaigns.
The official bot of Telega.in, one of the largest Telegram ad exchanges: channel owners list ad slots for sale, advertisers buy native placements, matched automatically. Free to use, commission taken on transactions, Russian interface.
72 / 100
Score
The Telegram bot of SendPulse, a multi-channel marketing platform (email, SMS, web push and chatbots) that also lets you build a Telegram chatbot for broadcasts and automated flows. Freemium, English and Russian.
68 / 100
Score
Entry point for Chatforma, a Russian visual chatbot constructor for Telegram, Viber, Instagram and other channels, aimed at flexible commercial scenarios. Freemium, Russian-language platform.
65 / 100
Score
The bot of Perfluence, an influencer-marketing exchange known for the largest catalog of smaller creator accounts (from 500 followers up), useful for micro-influencer campaigns. Freemium, Russian interface.
64 / 100
Score
The bot of Epicstars, an advertising exchange that lets you launch campaigns across Telegram, YouTube, VK and Instagram from one account. Freemium, Russian interface.
64 / 100
Score
Bot entry point for SMM Planner, a social-media post-scheduling service covering Telegram alongside VK, Instagram and other platforms — queue up content in advance instead of posting manually every day. Freemium, Russian interface.
60 / 100
Score
Builds UTM-tagged tracking links for Telegram campaigns, so a marketer can see in analytics exactly which channel post or ad drove a click. Free, no sign-up.
58 / 100
Score
Comparison
| # | Bot | Price | Languages | Inline | Groups | Score |
|---|---|---|---|---|---|---|
| 1 | Post Bot @postbot | Free | EN | yes | yes | 84 |
| 2 | Telega.in @telega_in_bot | Freemium | RU | no | no | 72 |
| 3 | SendPulse @SendPulseBot | Freemium | EN · RU | no | no | 68 |
| 4 | Chatforma @chatforma_bot | Freemium | RU | no | no | 65 |
| 5 | Perfluence @perfluence_bot | Freemium | RU | no | no | 64 |
| 6 | Epicstars @epicstars_bot | Freemium | RU | no | no | 64 |
| 7 | SMM Planner @smmplanner_bot | Freemium | RU | no | no | 60 |
| 8 | UTM Generator @utm_generator_bot | Free | RU | no | no | 58 |
Neighbouring subtopics
How we chose
For post builders we assembled the same post with a heading, two buttons and a picture and sent it to a test channel, checking formatting on phone and desktop. For ad exchanges we created a listing and a campaign and measured how transparent the pricing and statistics are. For newsletter platforms we built a welcome flow with two messages and a delay, and recorded the free limits on subscribers and messages.
Marketing & newsletters
Posting, advertising or automation
Post Bot and similar builders solve one problem: a message that looks right, with buttons and formatting, delivered to a channel in one tap. Ad exchanges such as Telega.in, Epicstars and Perfluence connect channel owners with advertisers and handle payment and reporting; they make sense once a channel has a few thousand readers or a budget to spend. Automation platforms like SendPulse and Chatforma build subscriber lists and send scheduled or triggered messages, which is what "newsletter in Telegram" usually means.
What the free tier really covers
Post builders are free without limits. Exchanges are free to join and take a commission from each deal, usually a share of the placement price. Newsletter platforms count subscribers and messages: the free plan is enough to test a flow, a real audience quickly needs a paid plan. Read the current prices on the platform's site, bots rarely show them.
Labelling and rules
Advertising in channels aimed at a Russian audience must carry an advertising marker and an erid token; large exchanges add it automatically, direct deals require you to register the creative yourself. Telegram's own rules forbid unsolicited mass messages to users who never wrote to the bot, so a newsletter can go only to people who pressed Start. Bulk-messaging tools that promise to write to anyone get accounts banned.
Frequently asked questions
Can I send a newsletter to people who never subscribed?
No. Bots can message only users who started them; mass messaging to strangers violates Telegram's rules and gets accounts banned.
Which bot is free without limits?
Post Bot: the post builder is free, and it works in any channel or chat where you can post.
How do ad exchanges get paid?
Telega.in, Epicstars and Perfluence take a commission from each placement; joining is free for both channel owners and advertisers.
Can these bots schedule posts?
Post Bot publishes immediately; for scheduling use the bots in the post scheduling rating or a platform like SendPulse.