For marketers and channel owners who want branded, trackable links, Short.io (@Shortio_bot) is the better pick: it is Short.io's own bot, promoted on the company blog, and it shortens links onto your own custom domain without opening the web dashboard. The catch is that you need a Short.io account with a connected domain, and pricing lives in the platform, not in the bot. URL Shortener (@URLShortenerBot) is free with no sign-up, lets you pick one of five shortening services and works inline in any chat, but gives no click statistics or branded links. Choose URL Shortener when you just need a quick short link in a group chat without creating an account.

The Telegram bot from Short.io, a branded-link platform: create a short link on your own custom domain straight from a chat, backed by a real company product rather than a hobby script.

A Telegram bot that shortens any link using five different shortening services and works in inline mode, so a short URL can be created from inside any chat without switching apps.
Short.io is ahead: 66 against 65 out of 100 for URL Shortener. Short.io wins on reliability & speed, popularity & trust, safety & privacy, freshness. URL Shortener wins on price & free tier, usability, no intrusive ads. Short.io: Freemium. URL Shortener: Free.
| Short.io | URL Shortener | |
|---|---|---|
| Pricing and limits | Freemium | Free |
| Languages | EN | EN |
| Inline mode | no | yes |
| Mini App | no | no |
| Works in groups | no | yes |
| Works in channels | no | no |
| Accepts voice | no | no |
| Accepts files | no | no |
| Requires phone number | no | no |
| Requires registration | yes | no |
| Shows ads | no | no |
| Official | yes | no |
| Developer | Short.io | MarcoBuster |
| Last check | October 22, 2026 | October 22, 2026 |
| Criterion | Weight | Short.io | URL Shortener |
|---|---|---|---|
| Functionality | 25 | 7 | 7 |
| Reliability & speed | 15 | 7 | 6 |
| Popularity & trust | 15 | 5 | 4 |
| Price & free tier | 10 | 6 | 8 |
| Usability | 10 | 6 | 7 |
| Safety & privacy | 10 | 7 | 6 |
| Freshness | 5 | 6 | 5 |
| Localization | 5 | 10 | 10 |
| No intrusive ads | 5 | 8 | 9 |
| Total | 100 | 66 | 65 |
Short.io is ahead: 66 against 65 out of 100 for URL Shortener. Short.io wins on reliability & speed, popularity & trust, safety & privacy, freshness. URL Shortener wins on price & free tier, usability, no intrusive ads. Short.io: Freemium. URL Shortener: Free.
Short.io: Freemium. URL Shortener: Free.
Short.io: no. URL Shortener: yes.